Dutch Boy’s 2027 Color of the Year
Dutch Boy was the second brand to announce, choosing an earthy orange called Deep Rooted as their 2027 Color of the Year. Both the name and the color reflect what Dutch describes as a trend toward “people seeking more grounding, authenticity, and connection.” This echoes some of the language we saw in the first announcement by Valspar.
When looking at Dutch Boy’s COTY selections over the past decade, they’ve bounced around in a nice way – from warm to cool, neutral to colorful, and light to dark. They seem to aim for saturated, statement colors with that bit of gray or “muddiness” that makes them suitable for interior spaces.
Our 2027 Color of the Year Predictions
Every year, Sherry and I like to guess 3 colors we think will show up on the list. It’s all in good fun, and you can tell below that we’re both hoping for a return to more color. In full disclosure, I saw the Valspar announcement before making my picks, but I kept Sherry in the dark so she could make her selections 100% blind.
We will update this graphic if any of our guesses are close.
